A cultural strategy practice born from fashion, design, and literature.

We operate at the intersection of PR agency precision and poetic narrative, creating  frameworks where independent designers and emerging brands can thrive internationally.

Commerce without meaning is noise; poetry without structure fades. We merge the two — building systems where creativity can live, scale, and circulate.

With roots in design training at the School of the Art Institute of Chicago & Central Saint Martins,  with hands-on PR experience  - London, Shanghai, New York - we learned that a brand is never just clothes or objects — it is a story that needs structure, visibility, and circulation.

Brand Narrative Development . Creative PR & Marketing . Talent & Partnerships 

Press & Media Relation

Global editor outreach, strategic sample send-outs, press days, and sustained media placement.

Showroom & Talent Strategy

Sample management, stylist relations, celebrity dressing, and collaboration placements.

Event & Cultural Experience

Pop-ups, presentations, and cross-disciplinary cultural projects that anchor a brand in real-world contexts.

Partnership & Collaborations

Connecting brands with artists, galleries, curators, and cross-industry voices — expanding presence beyond fashion.

Marketing Expansion Consulting

Positioning for US, EU, and Asia. Retail entry strategies, cultural adaptation, and partnership opportunities.

Business Process 

1 . Discovery

We listen before we speak.

2. Strategy Design

From story to system. 

We expand the narrative into a 

PR framework

5 . Expansion

We identify new market  opportunities

Ensuring the brand continues to grow without losing its core.

3 . Activation

We execute. 

Press outreach, showroom send-outs, talent collaborations, and digital campaigns. 

4. Community Building

We secure long-term relationships.

Community becomes the living ecosystem around the brand. 

Operating Model

Project-based for campaigns, launches,  pop-ups.

Retainers for ongoing PR, media, and community building.

Collaborative partnerships with artists, curators, and cross-industry experts.

Long-Term Vision 

To redefine PR as cultural strategy — where independent designers and creatives are anchored in both commerce and culture, globally.

Our Strengths

Cross-Market Fluency

We move between New York, London, and Shanghai — translating stories across cultures without losing their core.

Global Creative Network

Our community extends beyond fashion insiders to artists, curators, and gallery experts.

This cross-disciplinary approach creates new contexts for brands to be seen and remembered..

Scalable Frameworks Tailored to Emerging Brands.

Discipline

We merge creativity with structure — balancing poetic ideas with commercial results.

Our Community

Our strength lies not only in strategy but in the people who carry stories forward.
Poet in Commerce is part of a creative network that refuses to stay in one lane.

  • Editors, stylists, buyers, and PRs who move culture forward.

  • Voices from fine art, galleries, and exhibition-making who create new contexts for brands to be experienced.

  • Editors, stylists, buyers, and PRs who move culture forward.

    Designers, musicians, filmmakers, and writers who expand a brand’s presence into unexpected spaces.

  • Our community is rooted in New York, London, and Shanghai — but always in conversation with a wider international scene.